On the 16th of January 2019, Mr D and I packed ourselves off, down to the big smoke for an evening of glitz, glamour and anxious waiting!
It was the 2019 National Wedding Industry Awards finals and we, Elizabeth Malcolm Bridalwear, were up for the award of Best Designer after winning the regional event in November.
The Wedding Industry Awards are the biggest and most important event in the wedding industry calendar. Celebrating excellence thought the industry, and to have been a regional finalist 4 years in a row is an extremely huge honour. However, 2019 was our year to shine. This was the year that we got the regional title and to say that we were happy about this was a massive understatement.
How the Judging works
How the winners are decided upon is through a judging panel of specifically picked out industry professionals. They would use our customer’s votes and comments, images, website and our social media presence, to help them with there decisions.
After the Regional winners are announced, they all get put through to the finals where the best of the best compete for the top prize!
Winning the Award
We were absolutely astounded to have been awarded the National Highly commended. I could hardly believe it walking up onto the stage to get our little pink trophy! What an honour! What a Joy! What an unbelievable experience, one that I will never forget.
In an ever-changing industry, it is so rewarding to have achieved this accolade. It has always been a hard industry to work in as it is so competitive. With competition from the internet, big chain wedding dress shops and the deteriorating rate of the high street, it becomes even more important to stand out from the crowd and give the best you can give to your customers. By winning this award it is like a little stamp of approval from our past customers and peers!
One of the main reasons we also enter these awards is that we actually receive the comments and marks from our customers Which is just the icing on the cake!
“Elizabeth went above and beyond to make my outfit special. As someone who doesn’t like dresses, Liz agreed to make me a bridal jumpsuit for the occasion. From start to finish she was caring, attentive and made sure to always ask that what she was doing was how I had envisioned the outfit at every stage of development. I couldn’t be happier with the finished product nor how the whole process happened.” Chloe
“Lizzie as an absolute joy to work with from the moment I stepped into her store. She is responsive, she cares, and she knows what looks good on you! Couldn’t have been happier with my dress, it’s stunning. ” Lila
“Lizzie is just an absolute legend at what she does. I was incredibly anxious and undecided about my wedding dress but she has treated me with such understanding, care and friendliness the whole way through. I have been blown away by her attention to detail and her customer service. Not to mention the amazing value for money she provides. I’ve got an incredible dress and a ginger sister from another mister. Thanks so much! X ” Claire